Mac: Becoming the Future of Digital Media

Apple Tablet

The Kindle started the trend of tablets. Books became downloadable, and traveling with your favorite reads, easy. The need for a bookstore for you urgent need of material, diminished. But as far as a success, it really wasn’t. Books were too expensive, and Kindle limited itself to books and books alone. And so, technology transgresses.

Another failure, the success of magazines. We find ourselves reading them, mainly for sports, and the occasional recipe or home improvement, but on the full scale of the issue, magazines just aren’t as popular as they were in past years. They find themselves struggling, and thus, the creation of informer magazines, such as the Enquirer, dishing out the scoop on top celebrities, true or not, to gain readers attention and sell their product. It might not be quality, but it’s probably read more often than most other reading material sitting on the checkout shelves of your favorite shopping location.

Magazines are striking for a comeback, in hopes for a relationship with a brand that never seems to fail when it comes to striking out big in the technological market: Apple. Nicknamed the “Tablet of Newspaper Salvation”, print media alike is banking on big results from the February 2010 release of Apple’s Mac Tablet (this name, as well as others, patented or not, have not been released as the official name of the product). Apple has not agreed to this engagement with print media, but the idea is certainly on the rise. What would be the outcome? Sports Illustrated provides a visual of their plan:

Apple might just become the primary e-book reader, as well as an effective tool for any number of possibilities with the new device. The downside being that over 88% of survey takers believe that bookstores worldwide will lose out from the growth in digital sales, and this equally means that the success of the product will also decrease the amount of hardback and paperback copy sales that bookstores would receive.

I hope Apple doesn’t accidentally turn into the new Wal-Mart monopoly… But their products truly can be the lead into the future of human capabilities, specifically on the go, in the technology field. Results of integration, such as what this relationship would mean for magazines and Apple, is where we are headed. In turn, though, we are neglecting, and therefore sacrificing, our material history. Basically, our high values of “collectable” items, actual physical remnants of our history. Where the Egyptians left pyramids, the cavemen left stone tools, and the city of Atlantis gave us hopes of dreams of an undiscovered civilization full of treasure and history… We will be leaving screens and buttons, which probably, can’t withstand the test of time. Are we eliminating proof of our existence in an effort to “advance”?

To learn more about Apple’s product release in February 2010, here is a great link that covers the topic from start to finish and even provides the leaked specifications of the device. It’s a beauty.

Release Date: February 2010

Learn more at:


1 Comment»

  journalismguy wrote @

Nice post, Ellen. Media will never define us completely, but it plays a big part in our lives–bigger every day with this digital era we live in.

Keep blogging!

(Just think of me as George Clooney. See my latest blog post.)

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