Ten Things Social Media Can’t Do

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For all those out there that think social media means whatever is hip among the teens at the time being… It’s not. Viral is the real key, and the answer, creating OVERALL successful viral communication. Combination is what makes successful campaigns. You can not rely on internet based websites to do your business for you… It’s about more than just getting out there. It’s all about two words: image and attack.

http://adage.com/digitalnext/article?article_id=140128

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